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Blogalicious Conference: Build Your Own Empire – The Recap

by Nellie

SAMSUNG CSCI was a bit more cautious about the conferences I decided to go to this year because I had begun to feel a bit of a conference burnout. I was really wondering what else could I learn?  I made a conscious decision to stick with local conferences (except Fitbloggin, because I can’t live without seeing those humans at least once a year). Fortunately for me BlogHer 15 and SoFabU was local and Blogalicious was just a few hours away (read: no planes necessary).

Stacey Ferguson: The Founder of Blogalicious

Stacey Ferguson: The Founder of Blogalicious

I had a feeling that I would be getting a lot out of Blogalicious this year because out of all the conferences I’ve been to Blogalicious has always stood out as the most raw. The speakers at this conference don’t bore your with basic level, broad overview type of nonsense. They get to the nitty gritty pretty quickly. I enjoyed every session and all of the lessons but if I told you all of them this would be a 5000 word post so I will stick to the highlights.


I joined a session about creating colorful content. This was particularly intriguing to me because as much as I love to “talk” to you guys I want to make sure your reading experience enjoyable. SAMSUNG CSC

The session was hosted by Ty Alexander from Gorgeous In Grey. She taught us about how to word sentences differently so that we can paint a better picture. She recommended creating click baity types of titles so that you can keep your readers engaged. I appreciated the session because often times I download from my head without really talking the time to really make it stand out.

The biggest takeaway was to up my posting  schedule in order to increase my viewership. This was a bit of the confirmation I needed because I have so much stuff to write about but I worry about overwhelming you all. However according to the survey results a good amount of you are reading on the weekends, so look out for more content coming soon!

Later on that day, I heard from Michelle Talbert from Her Power Hustle about podcasting and how she repurposes blog content for her podcast. It is still quite mind blowing to to me how people repurpose content successfully. Brooklyn Active Mama has over 900 posts of stuff just waiting to be podcasted, periscoped and put in newsletters. #ivegotworktodo

Much (much) later on that night I attended a very nsfw talk with Dr. Drai about how to uh, take care of your man, properly. This is a very clean blog so I will let your minds wander. It was a very informative session and my jaw remained dropped for the entire hour.


Saturday was a bit different when it came to scheduling. You were able to register for 2 of 4 master classes with real and proven experts in the game.SAMSUNG CSC

I, of course, chose Kevin from FitMenCook because we are besties in my head and I’ve worked with him on the blog so we had a professional relationship. He taught us about appreciating our communities and how he got to over one million followers on Instagram. He shared stories of people blatantly stealing his brand and logo and he also shared some gems like

  • If you can afford it get a trademark lawyer
  • He only does his production on his iPhone
  • He stressed to remain present and consistent with your audienceSAMSUNG CSC

The biggest takeaway for me from his class was drilling down to exactly what I do with this blog and I’ve decided that my personal statement is the following:

I help busy moms get fit, look fly and have all the fun in between.

What do you think? Yay? Nay?

When I caught up with him afterwards he gave me a huge hug and I congratulated him on building his very own empire.

Mayor Stephanie Rawlings-Blake

Another major highlight for me was hearing Mayor Stephanie Rawlings-Blake speak. Talk about poise. This woman led her constituents through the Baltimore riots earlier this year. She spoke on so much including people having all the opinions on her wardrobe to being treated differently because she was a woman. I have so so much respect for her and it was such a treat to hear her story. She has such strong presence.


The Sponsors

As usual the sponsors did not disappoint. There were so many great vendors including Toyota, Well Fargo, Hearts of Haiti, ALDI, Kikkoman, Domain.ME and so much more. My favorite sponsor was the Mahogany Suite that featured awesome cards from Hallmark that are designed specifically for African American communities.SAMSUNG CSC SAMSUNG CSC SAMSUNG CSC

Some of the beautiful cards from Mahogany by Hallmark

Some of the beautiful cards from Mahogany by Hallmark

The Food:

I don’t normally talk about the food at conferences because honestly there isn’t much to talk about but the food at Blogalicious was SO good. Oh my word. I ate (and ate).

SAMSUNG CSC SAMSUNG CSC Blogalicious Conference Build Your Own Empire  The Recap-8659 Blogalicious Conference Build Your Own Empire  The Recap-8660

Overall Thoughts:

You guys know I go to a lot of conferences–heck I have even co-founded one. Blogalicious stands out every time because the content is unmatched. There isn’t a conference out there that gives you the kind of meat this one did. I’ve got enough to chew on and deep freeze for months. This conference helped me realize that there was so much more I had to give.Blogalicious Conference Build Your Own Empire  The Recap-8572

With that said this year’s theme was super intense on the money making aspect. I suppose I should have been better prepared but I wasn’t. I want to make money just like the next blogger but I guess I was hoping for a more well rounded blogger experience. I would have enjoyed a thorough lesson on photography or blogger relationships or something of that nature. I think it was a bit hard for me to ingest all of that money talk when making money isn’t number one priority on {this} blog.

I had a really great time and got every dollar worth of my conference fee.

What did you think of my mission statement? Do you have one for your blog? (Please share!) Have you ever been to Blogalicious? What is your favorite blogging conference?

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Janine Huldie September 24, 2015 - 6:55 am

Only done BlogHer so far, as I was most definitely conference shy a bit and not really wanting to travel too far for them to be honest. But this one did look worth it. As for blogging schedules, I used to blog 7 days a week when I first started out and it was just too much for me personally. I like my weekends off from blogging (as much as I love it), but still I understand those who do blog on the weekend if it works for them and their schedule.

Allie September 24, 2015 - 7:47 am

I love your mission statement because it is spot on!!!
I also love fit men cook because of YOU. I discovered them (him?) here and follow on insta and twitter and OMG all the goodness.
This conference sounds like a winner!!

Britt September 24, 2015 - 7:58 am

I think the information about posting is so interesting! I definitely get the idea of a strong, catchy headline but then I also wonder about SEO and sometimes the two just don’t mix. Maybe it depends on the type of post and who you are targeting (random searchers versus regular readers).

On the trademark issue, I’m not a trademark lawyer, but if you add TM to your logo and use it consistently, you have trademarked it. You would use a lawyer to help you register your trademark (when you use the R). This can be an expensive process so if you aren’t ready to shell out, start using TM. The difference between having it registered or not is when a dispute arises. A registered trademark is conclusive proof of ownership whereas the TM is evidence of ownership but you would still have to prove usage and that you were using it before the other person.

Kita September 24, 2015 - 9:19 am

Never been to one because I truly can’t afford it. With tickets, plane, and hotel stay…I just don’t go. I want to attend at least one though so I may do so in the future. I truly want someone to do a really good online one so I can save some moolah. My mission statement is my tagline.

Coco September 24, 2015 - 8:58 pm

Sounds like a great event. I like learning about how other people make money from their blogs, but it makes me realize how much work it is, and I have another job. Your mission statement is perfect!

Quiana September 25, 2015 - 9:15 am

“I’ve got enough to chew on and deep freeze for months.” Nailed it! And I love your personal statement. Always wonderful seeing you!

GiGi Eats September 25, 2015 - 10:48 pm

You go to every single conference now don’t you?! You’re incredible and I have no idea how you do it! I commend you and LOVE YOU 😀 😀 :D! Oh and I also love Fit Men Cook!

Tamara September 27, 2015 - 7:48 pm

Wow…I would have loved to hear what Dr. Drai had said! I guess I’ll have to imagine. I’ve only been to the one conference but I’m dying to go to a SoFabU one. I LOVE them.

Leslie September 28, 2015 - 10:13 am

I really missed going to a conference this year…especially considering how many were practically in my back yard! I’ve read so many different recommendations about posting schedules…everything from scale back to no more than a few posts per week to posting multiple times per day. I think it really boils down to what you can handle. You know I’ll be around no matter what, though!


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