7 Easy Ways To Increase Your Klout Score

Ways to Increase your Klout Score

I have always had mixed feelings about Klout. One minute I think it’s awesome, the next minute I think it is incredibly annoying. Before I started blogging years ago when Klout first debuted, there were some really angry people in the blogosphere. Some people felt as if the rating system was unfair. I have recently paid more attention to my Klout score and have had some successes raising it. Here are my top 7 ways to increase your Klout score.

What is Klout?

According to Wikipedia:  Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100.

Do you need Klout?

Depends. There was a big debate at Blogging While Brown on how “important” Klout scores are. Every conference I go to, it is usually split right down the middle. Some brands want high Klout scores, some don’t care. If you are making your blog your business then I think it is important to be prepared. Your Klout score may make a difference between landing a campaign or not.

7 Ways To Increase Your Klout Score

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1) Try different networks: I have two twitter accounts and like most bloggers I have a fan page page for my blog. However when I connected my Facebook fan page page my score dropped 10 points as opposed to when I connected my personal page. My twitter influence is much higher on my blog twitter than on my personal twitter. So it makes sense to play around with different network ids to see which ones give you the highest score (The only downfall is that it may take 24-48 hours to see the change with Klout, so be patient!)klout2
2) Be ACTIVE on all forms of Social Media: So I am all over the place, Instagram, Facebook, Twitter and recently I have renewed my interest in Foursquare. Since Klout measures you on influence, it makes sense to be on all forms of social media.  Not only do you need to be there, you need to be active. For example: I was an early adopter of Foursquare. Before I started blogging, and I was really only on Facebook–I met Foursquare and fell in love. Years later, now that I know the dangers of checking in somewhere as you arrive, I really only check in as I leave. However, because I loved the app so much years ago, I now have over 200 check-ins from years ago which helps my Klout Score.

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3) Facebook friend your blogger friends: Facebook friendship weigh a lot in your Klout Score. If you already have built fantastic relationships with your bloggy friends, you already like their page, then why not be their Facebook friend as well. It is more than likely they are doing the most with social media just as you are, and when you friend them it shows Klout that you have very influential people in your circle and that raises your score!
4) Ask Questions: Another very important part of raising your score is engagement. If you are on twitter, ask questions. People with high klout scores that interact with you actually raises your score as well. It is not always about follower numbers it is about WHO you interact with and WHO interacts with you. Ask questions on your personal page, on your twitter, on your Instagram and etc. Even interaction on LinkedIn works in your favor!

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5) Insta-power!: Instagram is a quick and easy way to improve your score. There are a lot of people on Instagram, but if you can get other influencers to like your pics, then you are 2 steps ahead of the game. The easiest way to do this is not be super over bearing with your picture posting, make sure the photos are high quality (great light, subject matter) and don’t forget a caption. It is important to post at a peak time, so consider your audience (timezone etc) when you are posting.
6) Engage Brands: On twitter we often seen major brands with millions of followers. Usually their follow back ratio is low therefore they are considered to have more influence. When they tweet you back and/or retweet your tweet that helps to kick up your score as well. Lately brands are flocking to social media and starting to understand how important engagement is, so if you tweet them, there is a high chance they will tweet you back!
7) Get Your Friends To +K you!: This does not carry as much weight as your engagement on Facebook or Instagram BUT every little bit helps! I have gotten only 3 +k’s from people but yet it counts for 2% of my overall score, so imagine what it could be if you had a lot! Each account get 10 +k’s per day and it is very similar to the Google Plus “+1″. Instead the  person is saying that you have Klout in a certain area, for example I got +k’s for blogging and fitness.

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Here is an example of my most influential posts over the past week:

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My instagram photo from the Beyonce concert got a lot of likes, but because I had a lot of folks with influence like my photo it gave me some Klout Juice!

So there are my 7 Easy Ways to Increase Your Klout Score. DO you have any more tips? Share them in the comments!

Do you have a Klout account? Were you aware how all of this worked?  Do you think Klout even matters these days?

Nellie

Nellie

Mommy. Fitness Addict. Socialite.
Schnelle "Nellie" Acevedo is a busy mom of two young boys (2 and 5), she is a career woman by day and a self proclaimed fitness junkie by night. Brooklyn Active Mama is  a positive community that focuses on demonstrating to all women that you can always find time for fitness. She features a Weekly Wednesday Workout and a Friday Fitness Check-in series where she encourages her readers to check in and remain accountable for their fitness and nutrition goals weekly. Nellie also is a co-founder of the annual A Healthy U Conference which is a conference dedicated to helping women improve their mental, spiritual and physical health. In addition to getting in the gym 5 times weekly, Nellie is a licensed Zumba instructor in Brooklyn. Since beginning to blog Nellie has lost 27lbs (and counting)! You can find Nellie on TwitterInstagramFacebookPinterest, & Google Plus.
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Comments

  1. Ugh. I don’t think I’ve ever been on Klout. We did get an email last week that our score had increased…but I deleted it. I guess we’ve got to pay attention to it. We just have so many time drains, I can’t imagine adding another. Even with the two of us, keeping FB, Twitter, and Pinterest active in addition to everything else is hard. I just can’t imagine adding one. more. thing. When Ashley gets back in town we’ll have to talk about this. Thanks for the crash course!! –Lisa
    The Dose of Reality recently posted…Waiting For The Other Shoe To DropMy Profile

    • Lisa,

      its actually no maintenance at all. I suppose you can be more strategic with your partnerships, fb friends, etc, but I just want to make sure you guys are prepared just in case a brand asks for your score. Some care, some don’t. Better safe than sorry! :)

  2. Lisa is correct with her description. This was a phenomenal crash course. When I joined months ago, I understood the general idea but my blog was so new (low FB fans & twitter) that I didn’t think I should focus on it at the time. My Facebook account would be stronger than my fan page so I will play around with some of these tips. Your tips are extremely helpful and my question is where do you find the time my sister??? Will you please place on you editorial calendar “how I manage my social presence” or something to that affect. I love blogging, but I feel like there is only so much I can do on my own. Thanks again, love the pin :)
    Joi recently posted…My bloglovin’: Qaulity Over Quantity & Quid Pro QuoMy Profile

    • LOL I need to work on this, the comprehensive guide to maintaining your social media kingdom. Do you like my title?? LOL I think I’ve got it down to a science these days, I have no problem sharing the details, I just got to get it out of my brain and into the computer LOL you always suggesting posts for people. I love it. I’m gonna do this one though for real.

  3. Another nice thing about Klout is the perks. This is great information. I just connected Google + and Instagrem to my account yesterday…it’ll be interesting to see if it helps my score or not, since Instagram is new for me. I try to go on there every once in a while and K+ those that I engage with on a regular basis…I probably should do it more often.
    Michelle recently posted…When Do Online Friendships become “Real Life” Ones?My Profile

    • Yes, I didn’t mention the perks because they differ for people, but you are right they can get pretty awesome. The +k’s are actually quite valuable…who knew?

  4. I’m just getting into Klout and couldn’t figure out what it all meant. Thanks for explaining. Also just had to stop by since you’re a NYer as well. I’m also a Brooklynite just having moved about 2 years ago and I miss it.
    Growing Up Madison recently posted…Baby’s Journey Towel Warmer Review and GiveawayMy Profile

  5. I know nothing about Klout – I’ve seen the phrase “Klout Score” but that’s about it! This is great info and interesting about how changing out your personal pages and blog pages also made a difference. Thank you for the info!
    Ilene recently posted…Old Friends We’ve Just MetMy Profile

  6. I’ve played around on it before and I still don’t quite get it, but this helps! I like the tip of friending blogger friends. I was always afraid they’d say no, so I never do! I just unlocked my first good perk – it was a free Lean Cuisine frozen meal. I haven’t gotten it yet but I look forward to it!
    Tamara recently posted…We Made Our Own Blogging Convention!My Profile

    • You have actually got a great score!! During my experimenting whenever you interacted with me I got a great boost! ;) You have more power than you realize!!

  7. Awesome post with great tips and very detailed information (it was funny to see my pic in there as well…lol) Thanks for taking the time to put this together…I will definitely be sharing…
    Tiffany recently posted…I’m With The Band…Marching Band That Is!My Profile

  8. Hmmm. I go back and forth on Klout. I did notice however that when I added my personal facebook page instead of my fan page, my score went way up. But still i rarely pay attention to it. LOL It’s just one more thing!! Plus, I need them to add Pinterest.
    LaShawn recently posted…Weekend Wrap UpMy Profile

    • They totally need to add pinterest!! At least this one isn’t high maintenance like Facebook or twitter. You can kind of let it marinate without doing much

  9. Great points! I’ve visited my Klout score every now and then, but I don’t really put much thought into it. I may go and play with the numbers a little more to see what the best options are for me! Thanks Nellie for this.
    Britton recently posted…Countdown To One: DanaMy Profile

  10. Hey Nellie! I don’t have a Klout account, but have heard about it. Think I’ll go look into it! Thanks for the great tips…I’ll refer back to your post if I decide to open an account. Have a great week! :-)
    Michell recently posted…Michell’s Weekly Pearl…My Profile

  11. I’m such a blogging Newbie that I had no idea what a Klout score was! Thanks for the crash course. I’ll add this to my never-ending to-do list of things to research/add/join when my schedule frees up (ha!).
    Nicole recently posted…My Optic Nerve Love FestMy Profile

    • I swear blogging always has a never ending list ALL the time. It’s crazy! Thsi one doesn’t require much maintenance so its a bit easier to manage.

  12. Thanks for sharing this!! I pinned it and will go through it more soon (hopefully). I always wondered about the Klout thing so this was great for me to read!
    Kim recently posted…You Need Soap!My Profile

  13. I have a klout account but I have not been on it in quite some time. People will @ me on twitter about klout but I don’t pay it any attention. That is one social media outlet I can do without for now but great breakdown of it.
    Kita recently posted…Whats going on KitaMy Profile

    • Thank you and I understand, its not so much of a network, just a gauge of how influential you are. But I hear ya, there is ENOUGH social media to manage!

  14. I am so ignorant to soooo many blogger things (and things in general). I hadn’t even considered clout. I’m still figuring SEO out. I had to read your post twice to make sure I was understanding it all correctly. Thanks for sharing.
    Andrea recently posted…Blogging Politics: There are Levels to ThisMy Profile

  15. I never knew about Klout! I do now….gonna go check out my score. Thanks for the info!
    Melissa recently posted…Its A Pinteresting Monday Link PartyMy Profile

  16. I haven’t paid much attention to klout in a while. Every now and then I’ll get an email saying my score has increased. Hmm… maybe I’m doing something right without trying. I dunno. Thanks for sharing this. Certainly some things to think about.
    Cam recently posted…My Kind of PerfectMy Profile

  17. I’m still unsure about Klout. As long as blogging is just for me (no $$ making) then I’m not going to concern myself with it. If that ever changes, I will probably have a lot of catching up to do!
    Leslie recently posted…{30 Things} My Five Greatest AccomplishmentsMy Profile

  18. Well, you know my issues from Twitter…FYI I always log in with my personal Facebook account. I thought it was interesting that you have two Twitter accounts, I don’t really know anyone who uses it to stay connected personally. I’m totally impressed with your Instagram interaction. Here’s what I’d like to know from you (I’ll just assume you take blog post requests) … how do you do it? Work, keep a house, raise two boys and have the time for daily blog posts and lots of SM interaction. I’m always trying to figure it out.
    Carla recently posted…F.I.T. Interview: Rachel Gets Fit at Forty-SomethingMy Profile

    • I’m so glad you were finally able to get in Carli (can I still call you Carli?!) Joi has challenged me to do a how I manage my social media post. And you know I love a good challenge :)

  19. I simply cannot keep up with it all. HELP!!! I pick and choose what’s important to me. Klout’s been on my radar for a while so I fare fine with my score, but elsewhere my social media presence is lacking (i.e., Instagram and Pinterest). It is just way too hard to keep up with everything!
    catherine gacad recently posted…Money Monday: Do your blog readers get an emailed message when you respond to their comment?My Profile

  20. Nellie, thanks for the breakdown of how to work Klout to our benefit. I admit, I’ve been among those who say that it’s all too much. I get notices from Klout but I truly haven’t put the time into understanding how it works. Perhaps this is a good time to put my toe in the Klout waters!

    • You are welcome! The great thing about Klout is that it’s low maintenance. Once you set everything up there is no need to login everyday. Thanks again for stopping by. :)

  21. Thanks for this – I’d heard the term Klout on different sites but I never really knew what it meant and whether it applied to me or not lol. This post is super informative!
    julia recently posted…Weigh in Week 13My Profile

  22. Good tips. It all gives me a headache so I simply just stay active. I think when I try I just get frustrated when numbers don’t move…like on FB. I think most of the initial boosts come from giveaways and swaps. I think alternating the personal and blog FB is VERY important. I dont normally share on my personal page though.
    Baby Teems recently posted…Wordless Wednesday: She’s back!My Profile

  23. I have been blogging for years and was really active on Twitter for about 5 years too, and I think that is a big part of why I have a high Klout score. I am working on getting more engagement on Facebook and Twitter (which I’ve ignored for a few years), and am working hard to get comments on my blog. I always hear that getting blog comments is important in order to work with brands…do you know if it has an impact on your Klout score?

    One of my friends showed me her ‘brand’ business card she creates before each conference. She just makes a small amount since she only gives them out to PR people and brands. On the back, she lists her social stats. Since my blog traffic isn’t huge, I’m thinking I need to promote my Klout score on my cards I give to brands since I hover around 63-64.

    Anyway…thanks for the motivation to keep working on this and some tips on how to make it go even higher. Another thing to add to my daily to-do list!
    Karen Goodman recently posted…Required Ingredient Recipe Link Party – CheeseMy Profile

  24. Great tips Schnelle! I was searching for ways to increase my Klout score, and your post popped up. Lots of great tips here….I’m going to look to apply some of them (especially the Foursquare part)!
    Shona recently posted…Twitter Social Sharing Buttons Should Include Your Twitter HandleMy Profile

  25. Thank you so much for breaking this down. As a new blogger, I was curious as to how I can use my Klout score and increase it.

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