Home about me Why the “I’m a Girl” Campaign Rocks

Why the “I’m a Girl” Campaign Rocks

by Nellie


Mayor Bloomberg recently launched a campaign called “I’m a girl” targeted for girls 7-12 years old that gives positive affirmations of body image and self esteem.

The ads are currently all over NYC subways and buses and they primarily boast messages that young girls should love themselves the way they are.




Personally, I wish this was around when I was growing up. I wish I could tell you that I exuded confidence and made friends at the drop of a dime. I was quite the opposite actually.

I matured extremely fast, in the fourth grade I was wearing a regular bra and I often had the other young girls tell me that I thought I was “fly” (that was the word back then) because I didn’t have a “flat chest”.

By the time I reached the 9th grade, I was 5’3 and I had a bra size of 36DDD. As you can imagine the boys were beside themselves. I wore a lot of men’s clothing to hide my insanely obvious curves. My body felt like a burden because it wasn’t like everyone else’s.


When I was 19, I had a breast reduction and it was one of the best decisions that I have ever made. I no longer had crazy back pain and I finally felt normal in my body.

I love these ads because some girls may not have these words spoken to them on a regular basis. These are the kind of statements that must be instilled in our young girls to help them to grow in confidence while teaching them to be comfortable in their skin.


Television ads and media tell us to be thin, sexualized and rich. These ads tell us instead that we are beautiful, just the way we are.

Congrats Mayor Bloomberg for taking a step to increase confidence in young girls.


What do you think of the campaign? As a young girl were you super confident? Shy? Awkward?

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Lashawn October 14, 2013 - 6:50 am

I wish this had been around when I was a kid too! I had breasts and a period by 5th grade. Curves when other girls didn’t and attention of 18 year olds. Not good. Smh! It’s great that there are campaigns like this out there now!

Nellie October 20, 2013 - 12:09 am

Ugh we were in the same boat, crazy!!

Janine Huldie October 14, 2013 - 7:42 am

This is an awesome campaign and truly do applaud Mayor Bloomberg for this and seriously it took me forever to develop, but wish this was around when I was younger and living in the city, too. And thanks for sharing your experiences with us, too Nellie!! 🙂

Nellie October 20, 2013 - 12:08 am

I love that he has taken the initiative to do such a positive campaign!

Miz October 14, 2013 - 7:46 am

Ive been following the campaign online too.

Nellie October 20, 2013 - 12:01 am

It’s so great!

Allie October 14, 2013 - 8:05 am

This is a fantastic campaign! I definitely wish there was something like this when I was coming up. I had the opposite problem with my chest and was the VERY LAST girl to get a bra…and even then I didn’t really need it. I wouldn’t give anything to go back to those days. I’m glad I don’t have a girl but if I did, I’m glad there’s campaigns out there like this and strong women like YOU to lead the way:-)

Nellie October 20, 2013 - 12:00 am

Thanks Allie! 🙂 I still want a little girl (hopefully!) one day and I hope these kinds of messages are still around.

Kim October 14, 2013 - 8:32 am

This has inspired my to take some time out with my girls to talk with them about this. It’s very important as a parent to get involved and stay involved. It starts at home.

Nellie October 19, 2013 - 11:58 pm

absolutely! I completely agree.

Kim October 14, 2013 - 9:54 am

What a great campaign – I love to hear about positive things like this in the world!!! I was always a total awkward mess and had zero self-conficence until I started running track.

Nellie October 19, 2013 - 11:53 pm

Me too, it is so great when we can report on good things sometimes.

thedoseofreality October 14, 2013 - 10:02 am

LOVE this campaign! That is the sort of message that is being shared at Girls on the Run, and it has totally helped Emma. So important for our girls to be learning from the start to value themselves.-Ashley

Nellie October 19, 2013 - 11:52 pm

It is such a necessary campaign!

Yum Yucky October 14, 2013 - 11:54 am

I had zero positive reinforcement as a child. So glad this campaign is going on. Our young girls need it.
Glad you did what you needed to do for yourself concerning your own body. XO

Nellie October 19, 2013 - 11:51 pm

Amen Josie, it was hard for some of us growing up so I hope this helps out the young girls of today.

Joi October 14, 2013 - 11:59 am

YES! Big shout out to your mayor and to you for highlighting here! I LOVE THE CAMPAIGN! Everything that I channel my service energy into focuses on positive images for women and young girls! 100% support this, it should be a national campaign! Thanks for sharing your story. It’s timeless and shows that campaigns like these are worthy and needed!

Nellie October 19, 2013 - 11:44 pm

I knew you would love this one! It is right up your alley! 🙂

Kristin October 14, 2013 - 2:14 pm

I think it sounds like a really fabulous campaign!

Nellie October 19, 2013 - 11:43 pm

It’s pretty awesome Kristin!

Monica J October 14, 2013 - 3:02 pm

I haven’t seen the posters yet but I love the campaign. Girls need that message to be reinforced everyday. I love the beautiful images chosen for the posters as well. There are often many challenges that our youth face and self-esteem is a big one. It’s so important for our girls to truly believe that they are beautiful just the way they are. I love it! Thanks for sharing. You always have great content. 🙂

Nellie October 19, 2013 - 11:43 pm

Thank you so much Monica, that means the world to me!

Tamara October 14, 2013 - 7:46 pm

I was super awkward, but not shy. Definitely not confident! I had the opposite problem of you. My chest didn’t grow until… pregnancy and nursing! I learned to live with it long before that, but there were some really tormented years and I had trouble getting close to guys before college. In retrospect, I’m really happy about that actually! I just wish it could have stemmed from better reasons.

Nellie October 19, 2013 - 11:42 pm

Well be happy you didn’t have the opposite problem, you had the body you had for a reason!

Ilene October 14, 2013 - 8:01 pm

There can’t be enough messages like these for our girls. I had zero confidence growing up. Hopefully I can do better for my daughters and would welcome any help from campaigns like this one. Thanks for sharing the word. This is an important one.

Nellie October 19, 2013 - 11:37 pm

Amen Ilene, the young girls of today need this message!

Hope October 14, 2013 - 8:56 pm

What an awesome campaign.I love the diversity of the ads. I can’t imaging what you went through being so developed and mature. I was super tall and lanky. I’ve been 5’10 since 5th grade. It wasn’t until late high school that I learned to embrace my height.

Nellie October 19, 2013 - 11:36 pm

The diversity is what caught my eye too Hope! It not only gives a great message to young girls, but it promotes multiple cultures.

K. Elizabeth October 14, 2013 - 9:04 pm

I think this campaign is awesome and more states should join in and participate. I definitely think that our girls need added encouragement to be comfortable in their own skin. I think that by the time I left elementary school, I was past my shy stage. I was comfortable for the most part being who I was. I had realized that being part of the popular crowd at my school was not necessarily a good thing and kept my circle small.

I was lucky to have women who uplifted me and help me be secure in my road to womanhood.

Nellie October 19, 2013 - 11:34 pm

I love that you had women who uplifted you! Our young girls today need it more than ever.

Carla October 14, 2013 - 9:15 pm

Terrific campaign! You can look at my Facebook page and see the comments I grew up with. My mom thinks she’s funny and witty but even now sometimes it still hurts when she says things like “that’s not your best picture. LOL!” You know I love and adore my mom and I know that this is a learned behavior of hers but when you’re only 12 you just don’t understand.

I too had a breast reduction and would have been thrilled if they were only a DDD (and I was anywhere near 5’3″!). It was also one of the best decisions I ever made for myself.

Nellie October 19, 2013 - 11:27 pm

I totally didn’t know that about you! I am glad you understand. It was one of my best decisions ever.

Leslie October 14, 2013 - 9:36 pm

On one level, I love the idea behind the concept, but then again I also wish that something could be done to make skinny less commercial so these kinds of adss wouldn;t be necessary. We’ll see what kind of effect it has in the long run.

Nellie October 19, 2013 - 11:26 pm

I agree these skinny ads are so ridiculous. Hopefully things can change going forward.

Andrea October 14, 2013 - 9:55 pm

I think that campaign is GREAT! It’s difficult being a child – girl or boy – nowadays. Very difficult. There is so much pressure to look a certain way, dress a certain way, behave a certain way. However the campaign can combat that is awesome. I have always been on the cusp of introvert and extrovert so I know how it feels to be a little girl with low self-esteem. I wonder how young girls are responding to the campaign.

Nellie October 19, 2013 - 11:24 pm

girl it is SO HARD for these kids!! I like that you said that you are on the cusp of introvert and extrovert as well. I think I am the same but lean to introverted times. I really hope the campaign has a positive effect on young ladies.

Losing in the City October 14, 2013 - 10:13 pm

Nellie, thanks for shedding a light on this campaign..i absolutely love everything about this campaign. as a mom of a girl, it is my life long job to reinforce in her the positive encouragement because the media will have you thinking you are fat, crazy and all kinds of other negative things. i had major self-confidence issues when i was younger, i had big breasts and my weight fluctuated a lot so i hid my lack of confidence by being the “tough” girl.. not quite a bully but the girl who had a whole lot of mouth LOL but it was just a front to hide behind my insecurities..

Nellie October 19, 2013 - 11:19 pm

I hear you, it looks like a lot of us developed super early, and that could be a serious burden on a young girl!

veronica(vwatts) October 14, 2013 - 10:19 pm

That is so great! I love it! I too wish those types of ads had been around when I was young. Might have saved me from 6 years of bulimia. I hippie this helps little gilts see how wonderful they are!

Nellie October 19, 2013 - 11:17 pm

Exactly Veronica, I think we all needed a dose of this growing up! Miss you!

Michelle October 14, 2013 - 10:21 pm

This is a great campaign! I was kind of chunky in middle school (not bad) but a doctor told me I was overweight. And I was really self conscious about it even though I was one of the skinniest kids in my class. But I guess it was one of the things that spurred me into running, which was a good thing for me… I do think there is too much stress on being model thin. Very few of us are ever going to look like that, and its unrealistic to hold it up as an ideal.

Nellie October 19, 2013 - 11:16 pm

Agreed, I feel like the model type shouldn’t even be a role model…these kids just need to know that they are beautiful no matter what.

Quiana October 15, 2013 - 11:08 am

Love this campaign! I haven’t seen it yet but even for younger girls like mine who can’t read yet seeing images like this are so important. It reminded me of the breastfeeding campaign posters I’d see around the city a couple years ago. We need more advertising like this!

Nellie October 19, 2013 - 11:12 pm

Amen, I am loving this positivity on the subways and buses.

Kristiina October 15, 2013 - 11:32 am

That’s so cool! I would love to see something like this in SLC. Hopefully more cities will follow suit.

Nellie October 19, 2013 - 11:09 pm

Yes I think the message needs to be spread all over!

KalleyC October 15, 2013 - 1:09 pm

A great campaign by Bloomberg indeed! I really do wish this was around when I was younger. It would have helped with all the awkwardness that happened at such a young age. I’ve even had girl say they wanted pop my breast with a needle because I was developed faster than they were. Crazy times.

Nellie October 19, 2013 - 11:07 pm

SMH! That is exactly what I mean, since we were so different girls felt the need to put us down. Shameful.

FitBritt October 15, 2013 - 4:19 pm

I haven’t seen these posters yet but I am happy they are there. I think it’s really important that we promote positive healthy body images. For whatever you say about Bloomberg, I think he has done a good job promoting health and wellness in our city. We can’t just go with status quo and change can be painful but this is a great step.;

Nellie October 19, 2013 - 11:06 pm

You are so right Britt, Mayor Bloomberg is one of the first Mayors to put health first, and I love that!

Mrs. Pancakes October 15, 2013 - 5:53 pm

I love campaigns like these…I come across too many girls that don’t like themselves or each other….self love and acceptance begets compassion for others! Go NYC

Nellie October 19, 2013 - 10:50 pm

Amen Mrs. P!


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