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Blogging While Brown 2013 Recap

by Nellie

When I signed up for Blogging While Brown I really didn’t know what I was getting into. I’ve been to a lot of conferences and events and usually minorities are highly underrepresented, so Blogging While Brown was a bit of a culture shock, yet a beautiful amazing experience that I will never forget.

blogging while brown 2013

The Business of Blogging: Blogging While Brown Day 1

Originally I didn’t sign up for the pre conference Friday but recently my blog has begun to gain a little traction so I decided to make the extra investment and learn about how to handle brand relationships and how to get some too.

I got up really early, took the 90 minute trip to Harlem and met one of my Bloggy besties Kim. We immediately started talking with other bloggers as we waited patiently for entry to the venue. Once we got in we got breakfast and yes, we started ON TIME!

bwbbreakfast

We started the day with a seriously amazing session from Lamar Tyler.  He is the mastermind behind blackandmarriedwithkids.com. He gave us 8 principles for blogging and working with brands that blew my mind. I was shocked because I wasn’t expecting such good stuff right off the bat. His principles included:

1) Do what is required: he talked about doing the actual work that is needed to succeed.  We all want our respective blogs/dreams/ideas to take off, but are we REALLY doing what we need to for that dream to come true? Are we sacrificing fun time and getting to work?? When he mentioned staying up late till early in the morning even when you have to get up for work the next day…I nearly got up and begged the man to preach because he was singing my story with his song.

2) make yourself better: take courses, learn constantly. You have to get better and be better at your craft to stay above (and a step ahead) the rest!

bwblamartyler

Next we had a session from Nicole Moore from thehotness.com and Jodie Patterson from Georgiany.com. They spoke about the many many opportunities that they have received offline from blogging. This session further proved to me that the opportunities don’t end at sponsored posts and brand ambassadorships–there is a world of opportunities waiting for you that can result from your amazing blog.

Next we had lunch in the shaumbergs outdoor space, did I mention how beautiful it was outside?! We did some more networking and ate some really delicious sandwiches.

bwblunch

We came back from lunch and was clobbered over the head with legal information that ALL bloggers should be fully aware of. There are so many rules and regulations that made my head spin! Trezanay Atkins broke it all the way down. A few tips I learned from her:

1) Our content as bloggers is protected by free speech, however when you start to talk negatively about a brand, person or product, that is when you get yourself into trouble. You can’t publish false information on a person to injure their reputation.

2) Don’t depend on your disclosure page to be enough, make sure you are disclosing all affiliate links and payment inside of the post.

bwblegal

Next we had some executives about TV Land come in to talk about what do they look for in bloggers from a corporate stand point.

Kristen,  Jennifer and Sue talked about wanting influencers. They weren’t concerned with who has the biggest audience or largest amount of pageviews—they want people who can actually activate their audiences. They want to know that you have a trusted relationship with your readers.

They also talked about how they like to be approached. They are more willing to work with influencers that tweet them often, mention them in social media, etc. They do not like when people force links on them or don’t take the time to build a genuine relationship.

bwbsoulman

Finally the first day of Blogging While Brown came to a close with a full session on blogs and brands. This session was off.the.hook. You guys know that I have been to a lot of conferences but this session was so raw and full of insider information I could barely take notes or tweet because I was so zoned into what they were saying. The session was led by a panel of marketing and PR people that scout for bloggers for BIG jobs and huge paying opportunities.

bwbsession

The one thing I got out of this was the fact that we need to bond together as African-American Bloggers and market ourselves! There are tons of opportunities available to us and we need to get together as one and become brand friendly.

But I digress.

We closed, I got on the long train ride back home full of ideas and happy about my decision to attend the preconference.

Stay tuned for Blogging While Brown Part 2! More sessions and even a party! 🙂

meandkim

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48 comments

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thedoseofreality July 1, 2013 - 8:52 am

You look gorgeous as always Nellie! 🙂 Love that you gave such a thorough wrap-up…especially interesting to know that brands want to work with bloggers who have an engaged audience…we have definitely found that be true as well! :)-Ashley

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Tamara July 1, 2013 - 9:05 am

You really do go to the coolest conferences! And you learn so much and pass it along to readers. I hope to gain traction soon. I know what it will take to some degree but it’s a challenge of time/money, etc. Lame but true!

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LaShawn July 1, 2013 - 9:57 am

Girl, I remember when I went to Blogalicious for the first time and I heard Lamar Tyler speak for the first time. I was like PREACH!!! Where have I been! Can’t wait for part two! Hopefully, I can make it next year!

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Aracely July 1, 2013 - 10:29 am

It sounds like you got a ton of great information. I will attend my first blogger conference in October (Blogalicious) and I’m excited about it! Thanks for sharing!

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Nellie July 9, 2013 - 8:09 pm

YAY! I will be there too! See you there!

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Michelle July 1, 2013 - 10:46 am

Great wrapup and great advice for all!!

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Nellie July 9, 2013 - 8:09 pm

thanks Michelle 🙂

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Stacie July 1, 2013 - 11:53 am

I really been enjoying Lamar Tyler lately. It would have been great to hear him speak on blogging. Looks like you got some good nuggets. Can’t wait to see how the rest of the conference went!

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Nellie July 9, 2013 - 8:10 pm

Apparently he has some youtube vids that are amazing. I need to check them out!

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Kita July 1, 2013 - 12:00 pm

Loved it and yes I wish we as African Americans would bond better from blogging. Conferences are nice I have not attended any so far but I hope to attend one in the next year or two. When I blog about companies I am giving my experience kind of like a review that’s why I would never take my saywhat blog to the next level I like being able to say what I want without having to disclose things its a breath of fresh air sometimes.

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Nellie July 9, 2013 - 8:11 pm

Yes, it so good to review things without disclosures. Feels more honest.

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Joi July 1, 2013 - 12:32 pm

Thx for sharing some of the speakers with those of us who couldn’t attend. I am always amazed to find new successful blogs. There are so many opps in this space. Thanks for sharing these tips. I would love to attend this one.

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Nellie July 9, 2013 - 8:11 pm

You better come to NY next year girl!

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Carli July 1, 2013 - 1:52 pm

I have to admit that I’m not willing to give up sleep for my blog. But yet, I want to make more money from it. I guess I need to rethink my priorities. I would so much loved to hear about connecting with brands. There’s always so much to know there.

Can’t wait to hear more. It’s always so helpful to get conference recaps.

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Nellie July 9, 2013 - 8:13 pm

I do give up sleep but I think its because my babies need me up until the go to bed. That’s when the blog office hours open 🙂

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Yum Yucky July 1, 2013 - 3:55 pm

Ugh. I am giving up sleep for my blog. Yes. Ugh. Yes. But it’s paying off.
Thanks for the recap. You get around these conferences like a whirlwind! I propose you become our “media coverage” source for all these blogging conferences. ((winks))

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Nellie July 9, 2013 - 8:13 pm

LOL I’d be honored!

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Catherine July 1, 2013 - 5:34 pm

Great post. I agree about offline opportunities. I can’t tell you the number of times I’ve written about my negative experiences online (i.e., Kaiser Hospital) to be contacted by representatives from these companies asking how they can rectify the situation. That is huge. Also speaks to the importance of a blogger’s voice being heard.

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Nellie July 9, 2013 - 8:15 pm

Yes, that shows excellent customer service! Blogger have huge influence and I think the brands are realizing that.

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Faith July 1, 2013 - 9:43 pm

This completely makes me want to really be an awesome blogger! These are great tips. I need to get my behind to one of these conferences. Thanks for sharing.

You and Kim look gorgeous!

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Nellie July 9, 2013 - 8:16 pm

thanks girl! you should come to bwb in NYC next year!

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Britton July 1, 2013 - 10:22 pm

So much you learned! I am so sad that many conferences don’t come to my area. I’m going to make some investments to travel soon though! I really want to go to blogalicious and that’s in ATL this year so I may make the trip.

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Nellie July 9, 2013 - 8:17 pm

come to blogalicious! I’ll be there and I am sure a lot of the BLM tribe will be there as well.

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Sherelle July 2, 2013 - 12:36 am

Girl, you are seriously attending the most AWESOME conferences this year! I have to stop letting the demands of my job effect my blog. Lamar Tyler hit the nail on the head with that one!

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Nellie July 9, 2013 - 8:18 pm

🙂 yes. It’s a good thing I have a BANK of PTO days stored up lol

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Jenni July 2, 2013 - 8:55 am

Thanks for sharing. Looking forward to part 2. I’m going to attend a blogging conference one day, until then, I love reading recaps!

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Nellie July 9, 2013 - 8:18 pm

you will come girl!! I’m going to find a way to convince you!

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Mrs .Pancakes July 2, 2013 - 9:49 am

looks like another awesome event!! there are so many opportunities out there…and it’s so true the quote about success and the hard work it takes to get there! great review…i love watching your blog grow!!

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Nellie July 9, 2013 - 8:19 pm

Thanks Mrs. P 🙂

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Quiana July 2, 2013 - 10:25 pm

Great Day 1 recap! Since I missed it to due to Northside’s NExT festival I was anxiously awaiting yours.

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Nellie July 9, 2013 - 8:19 pm

thanks girl 🙂

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miss donna July 3, 2013 - 2:35 pm

is there a conference you haven’t attended?! LOL!! i always enjoy your recaps…you focus on the nitty-gritty and not the fluff. wishing you continued success as you continue along your blogging journey.

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Nellie July 9, 2013 - 8:21 pm

Yes, Blissdom—on purpose LOL I was really using this year to determine which conference I would invest in in the future. It’s like the world wind tour.

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Baby Teems July 4, 2013 - 11:16 pm

Lamar, Ronnie and I go back from the beginning of BMWK. I can’t believe my old blog use to be featured on there. Now look where they are! Love it. I do put a lot of time into my blogging but so far I haven’t been seeing the kind of traffic I would like. I feel like networking would help me a lot but my schedule wont allow it. Trying to find my way somehow. Thanks for sharing. Always inspiring from one of the cool girls in the game lol

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Nellie July 9, 2013 - 8:24 pm

That is so cool! I didn’t know that. They are so smart and funny. networking is so amazing–like everyone knows each other so once you know a few people you know a million lol

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Clarissa July 5, 2013 - 7:56 am

Great post! Glad I saw this because I wanted to go. Unfortunately I didn’t hear about it until the day it began…on Instagram. Hopefully I hear about the next conference ahead of time.

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Nellie July 9, 2013 - 8:25 pm

Yes, next year is actually in NYC most likely in June again. Thank you so much for stopping by 🙂

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Carla July 5, 2013 - 11:26 am

I’ve always wanted to attend a blogger’s conference. But, I ALWAYS find out about these events when the early bird special has ended or when I’ve made other plans. I forgot all about BlogHer this year and won’t be there either. I do plan to go to Blogalicious in October. I have to get better at keeping track of all these conferences. LOL!

Sounds like you got a ton of useful information. Can’t wait to hear about part 2!

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Nellie July 9, 2013 - 8:26 pm

yeah I went to blogher last year it was alright, I think Blogalicious is where it is! I am going to that one too 🙂

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Katina July 7, 2013 - 12:39 am

Hey girl! I just live vicariously through you and all of your travels! You totally rock. I am soooo gonna be like you when I grow up! Please post on how you get it all done!

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Nellie July 9, 2013 - 8:28 pm

Ha, thank you! Funny thing is, I NEVER traveled before this blogging thing happened 🙂 Thank you so much for stopping by!

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Miranda July 8, 2013 - 4:27 pm

Great information. I’m fairly new to blogging and was trying to gain information to reinvent my blog and to make it better. I could also never find amny blogs by African American women and am always glad when I stumble upon one.

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Nellie July 9, 2013 - 8:29 pm

There are a LOT of us out there, but unfortunately not a lot of us get the shine we deserve. So happy you stopped by Miranda 🙂

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