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Making Your Blog Your Business

by Nellie

Making Your Blog Your Business


A few weeks ago I was lucky enough to attend FitBlogNYC and in addition to all the fun that was had, we also got to learn from some experts in the fields of nutrition,Β  food, exercise and of course blogging.

Making Your Blog Your Business

On of the sessions was titled “My Blog Is My Business” and it featured several successful bloggers from all over the spectrum of blogging.Β  This included Β Blogger such as Dana aka the Possesionista, Jill Hanner of YouTube fame, Deb from SmittenKitchen, and Erin from Fitbottomedgirls.com.

How did these bloggers get started?


The first question was: What was the turning point for your blog? How did you know you were onto something?

The Possessionista started of the session with some really good advice:

Don’t blog for money, BLOG — then make money (how fundamentally true!) She found a need and she filled it.Β She realized that people were googling trying to find what their favorite stars wore on TV shows and there the Possessionista was born!

Erin’s journey was a bit different, she was contacted by a brand to write for their blog and she was also invited to some high profile events.her greatest piece of advice is to have a strong message and know who you are.

My Blog Is My Business

Some great blogging advice in general from the panel included:

  • –> Don’t waste your time worrying about everyone else’s blog
  • –> OWN your weirdness
  • –> Do something different
  • –> Please use automatic redirect when changing RSS and URLs
  • –> Make sure your lighting is great and your background noise is under control

Some of the favorite tools used by these probloggers included Hootsuite for Instagram. (That is one of my favorite ways to personally interact without having to scroll my cell phone!)

Brands and Blogging


Make sure you know the potential brand thoroughly!

The Possessionista gave three rules for working with brands:

  • Be Passionate {about the brand}
  • Make sure the relationship is profitable
  • Make sure it is the perfect fit for your readers

These very successful bloggers gave some really great tips on making your blog your business! I hope you can find some of these tips useful if you are looking to take your blog in this direction.

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Do you agree with these tips on making your blog your business? What tips do you have to share?

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Denise June 17, 2013 - 7:17 am

So much to learn. So much to learn…. Thanks for sharing the tips! Your pics are awesome. What camera do you use?

Nellie June 24, 2013 - 8:47 pm

Thanks girl, I use a canon t3i, I’m still learning how to use it, but picmonkey helps too LOL

Miz June 17, 2013 - 7:42 am

it’s all a rollercoaster and a fun one too πŸ™‚

Nellie June 24, 2013 - 8:46 pm

It sure is a lot of fun! People take things so seriously sometimes πŸ˜‰

Mimi June 17, 2013 - 8:09 am

Great tips. The tips are so true. The hard part I am finding is implementing them. Really takes a lot of time and effort. I am going to take the next few months to really implement these strategies to see where my blog goes. As always thank you for sharing!

Nellie June 24, 2013 - 8:44 pm

The implementation is definitely the hardest! There is a lotta $ out there–we just gotta get some of it–by working together!

Felicia June 17, 2013 - 9:18 am

Really great tips! It puts things into perspective and gave me a bit of a reality check. I’m going to make sure to take this advice to heart and run with it. πŸ™‚ Thanks for sharing!

Nellie June 24, 2013 - 8:40 pm

awesome Felicia! πŸ™‚

Andrea June 17, 2013 - 11:29 am

Really, really great tips. I especially love the advice about not blogging for money. The more I blog the more I realize that most bloggers tend to be group into catergories based on their identified goals. My blogging goals seem to be very different from some of my other bloggy friends. I pretty much blog for writing practice. That is why my topics are so varied and sometimes lengthy. My goal is not to be a blogger who makes money from blogging, but a freelance writer who makes writing a career. I knew that before reading this but I’m happy that it was just affirmed for me. Hooray!

Nellie June 24, 2013 - 8:34 pm

yes and blogging is perfect for writing practice, who knows who is watching and ready to hire you to write for them??

Michelle June 17, 2013 - 11:32 am

Great tips! There really is so much to learn! Enjoying the ride!!

Nellie June 24, 2013 - 8:33 pm

business level is not easy!! But we can just learn and take the opportunities as they come!

Kim June 17, 2013 - 11:39 am

Great tips! I mostly just blog because I like it – I don’t know if I will ever get to the “business” level. So many things to learn!!!

Nellie June 24, 2013 - 8:32 pm

That is the perfect way to blog. For the fun of it!

Kita June 17, 2013 - 12:10 pm

I blog because I love it and after abotu 3 yrs of blogging I am not making a dime but I am still having fun. I think so many blogs are turning away from actually blogging all you see are sponsored posts links and disclosures I have had to get rid of 3 blogs recently that have gotten away from it. I think doing sponsored posts are great but not everyday it gets a little bit too much and you will lose my interest.

miss donna June 18, 2013 - 2:30 pm

amen to that, Kita. so many bloggers struggle with finding the right balance between sponsored content and “original” content.

i’m totally here for the tip about making sure the relationship is profitable. thank you so much, Nellie, for sharing this with us.

Nellie June 24, 2013 - 8:13 pm

Yeah, I think sponsored content can become a bit much, but I don’t mind it if the blogger is talented enough to blend it seamlessly with their overall message.

Nellie June 24, 2013 - 8:27 pm

Yeah people are forgetting to actually blog. I think it might be too much work for them–so their blog becomes more of a walking advertisement…

Joi June 17, 2013 - 12:19 pm

Love the tips boo! I agree with them all! The nugget I pulled that I’m going to start ASAP is Hootsuite for Instagram! I really want my page more active there. I get good responses from it and that’s the social network of choice amongst non blogging readers these days and Pinterest of course!

Nellie June 24, 2013 - 8:26 pm

Yes, hootsuite for instagram is where it is!!

Hope June 17, 2013 - 12:27 pm

Great tips!. I so agree with blogging for the love, then make money…although I’m hoping that one day monetizing my blog won’t feel like too much of a chore, which can take away from the blog love. Love the pictures on here πŸ˜‰

Nellie June 24, 2013 - 8:24 pm

We HAVE to love blogging in order to do it, its hard work!! πŸ™‚

Yum Yucky June 17, 2013 - 12:30 pm

I love me some blog-business learning. Thanks for writing about this!

Nellie June 24, 2013 - 8:23 pm

You are welcome Josie πŸ™‚

Tamara June 17, 2013 - 12:51 pm

A LOT to learn. I’m one of those weird in-betweens who has the side photography job but also the blog and I’m learning to combine the two! I feel fortunate to have both because I’d feel a bit lost with only one, but I have a lot to learn. Thanks for posting this!

Nellie June 24, 2013 - 8:21 pm

You are welcome! Your work SO speaks for itself, I wish you were close to come photograph the boy for me!!

Sherelle June 17, 2013 - 1:32 pm

I love all of these tips! I especially love the one: “Own your wierdness!” Being passionate before committing to work for any brand is also a good one!

Nellie June 24, 2013 - 8:20 pm

yes I believe in that 100% like I said before, who wants a copycat??

Kimberly {Manifest Yourself} June 17, 2013 - 6:44 pm

Great tips! I am addicted to these type of make-your-blog-better-right-now posts. πŸ™‚ Thank you!

Nellie June 24, 2013 - 8:18 pm

me too, like ALL the time I read blog improvement stuff!

LaShawn June 17, 2013 - 7:05 pm

Why didn’t I know I could look at instagram on Hootsuite???????

Nellie June 24, 2013 - 8:17 pm

its like one of the coolest features EVER πŸ™‚

The Dose of Reality June 17, 2013 - 7:30 pm

Fantastic advice…all of it! You’ve got to be who you are…really own it…and you can’t worry about what everyone else is doing. I love it! I bet being there was just wonderful.

Nellie June 24, 2013 - 8:16 pm

Yeah it was pretty awesome and inspiring!

Carli June 17, 2013 - 10:06 pm

I wish I could have been there. What is defined as successful? (i.e., are they able to replace income from a full time job with blogging)? Also, I’m hoping you can help me out. I don’t know what this means ” Please use automatic redirect when changing RSS and URLs” I’m guessing that I should and I’m sure it’s very simple but I have no clue.

Nellie June 24, 2013 - 8:15 pm

Yes, definitely full time blogging, these women got cars and book deals and etc. The automatic RSS is basically saying when you change feed hosts–don’t tell people you have changed and expect them to subscribe–basically make sure that the feed autodirects. I hope this makes sense (sounds very techie lol)

Britton June 19, 2013 - 2:21 pm

These are some great tips. I haven’t really thought about working with brands, but when I do, I will take some of the advice of these panelists and some other advice I have read alont the way. I’m hoping to start really jumping out there and pitching to brands in the next few months or so.

Nellie June 24, 2013 - 8:12 pm

Yes! Go after it, the opportunities are seriously endless!!

Candace June 20, 2013 - 1:29 am

Great tips. I’m starting to pay more attention to my blog and look for my place in this whole blogging world so finding/being true to yourself rings so true for me. Thanks for sharing

Nellie June 24, 2013 - 8:12 pm

Yes, I really think being yourself is really the only way to success because who wants a copycat?

Mothering From Scratch June 20, 2013 - 9:42 am

{Melinda} We’ve been blogging for more than a year and are just at the point where we feel like we have the traffic to begin monetizing. I’m so glad we waited. We’ve learned so much since we first started. This article gives good advice. Thank you for sharing!

Nellie June 24, 2013 - 8:09 pm

It really can be quite profitable! You guys have a great site, so it should be fairly easy. πŸ™‚

Alli June 22, 2013 - 12:31 pm

Great tips! Awesome! I’m glad to have found your site!

Nellie June 24, 2013 - 8:08 pm

Thank you so much for stopping by!!

Nellie June 24, 2013 - 8:19 pm

You are welcome Angela! It’s a full time job trying to make your blog your business but its worth it!

Nellie June 24, 2013 - 8:38 pm

Stick to what you love the most and the magic will happen from there πŸ™‚ Thank you so much for stopping by!

Gaye June 29, 2013 - 9:59 am

Visiting from Rx Fitness Lady!

Kimberly H. Smith July 1, 2013 - 1:46 pm

Great post, Nellie! I pinned it to my Pinterest board as part of Joi’s Pinterest Party. Thanks for sharing.

7 Easy Ways To Increase Your Klout Score - Brooklyn Active Mama August 12, 2013 - 11:28 am

[…] split right down the middle. Some brands want high Klout scores, some don’t care. If you are making your blog your business then I think it is important to be prepared. Your Klout score may make a difference between landing […]

Pla July 8, 2014 - 12:00 pm

These are all great points to keep in mind; thanks so much for sharing this post!


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