If you have been reading this blog a while you know that I attend Toy Fair as media every year. My first year was crazy overwhelming but I have mastered it quite well in the past few years. This year they brought us something brand new. Play Fair New York.
What is this Play Fair you speak of Nellie?
A Celebration of Play and Entertainment for All Ages, Play Fair brings new and beloved toy and pop culture brands together under one roof for an interactive and fun-filled live event open to families, collectors, and media!
Since Toy Fair is not open to the general public they found a way to bring all the fun to everyone just steps away from the Toy Fair fun.
Let’s just understand the scenario here a bit. It was crazy cold out. Crazy cold doesn’t even seem right–let’s try windchill outside makes it feel like 20 below. I mean. The venue was warm but it took a lot of will to even get there in the first place!
We arrived 2 hours after the start time and registration was a breeze. As I walked in however I realized that this was a complete zoo. It was way more people than I expected and I honestly wasn’t sure where to start because everywhere looked packed.
My eldest boy, being the artist that he is, ventured right over to the Crayola section which wasn’t as crowded as I expected. He had all kinds of pencils, markers and crayons at his dispense.
Next we walked around a bit, we quickly realized that all of the popular attractions (such as Razor and Nerf) and toys had a super long wait. We decided to wait on the Nickelodeon line because there were two attractions that the boys loved: Paw Patrol and Blaze.
The line was at least 40 minutes long. Just crazy. The boys kept themselves busy by playing over in the Lego area and the various booths around us.
Finally—we made it in. The boys got to ride the paw patrol slide and ride the blaze truck. We left shortly after that because everyone was starting to get cranky (and so was I honestly).
Thoughts on Play Fair New York
It was really great that they were able to design this cool indoor space that kids could get hands on with toys. I also learned about new toy makers that I had never heard of before.
However, there were just too many people. Unless you had people strategically wait on each line there was no way a kid could visit all the “cool stuff” in 4 hours. I think it was a great idea but the execution? Not so much. Did my kids have a great time? Absolutely. In the end, that’s all that matters!
If you choose to attend this event in the future be sure to arrive early and map out a plan to hit your favorite attractions!