Why the “I’m a Girl” Campaign Rocks


Mayor Bloomberg recently launched a campaign called “I’m a girl” targeted for girls 7-12 years old that gives positive affirmations of body image and self esteem.

The ads are currently all over NYC subways and buses and they primarily boast messages that young girls should love themselves the way they are.




Personally, I wish this was around when I was growing up. I wish I could tell you that I exuded confidence and made friends at the drop of a dime. I was quite the opposite actually.

I matured extremely fast, in the fourth grade I was wearing a regular bra and I often had the other young girls tell me that I thought I was “fly” (that was the word back then) because I didn’t have a “flat chest”.

By the time I reached the 9th grade, I was 5’3 and I had a bra size of 36DDD. As you can imagine the boys were beside themselves. I wore a lot of men’s clothing to hide my insanely obvious curves. My body felt like a burden because it wasn’t like everyone else’s.


When I was 19, I had a breast reduction and it was one of the best decisions that I have ever made. I no longer had crazy back pain and I finally felt normal in my body.

I love these ads because some girls may not have these words spoken to them on a regular basis. These are the kind of statements that must be instilled in our young girls to help them to grow in confidence while teaching them to be comfortable in their skin.


Television ads and media tell us to be thin, sexualized and rich. These ads tell us instead that we are beautiful, just the way we are.

Congrats Mayor Bloomberg for taking a step to increase confidence in young girls.


What do you think of the campaign? As a young girl were you super confident? Shy? Awkward?



Mommy. Fitness Addict. Socialite.
Schnelle "Nellie" Acevedo is a busy mom of two young boys (3 and 6), she is an Account Manager by day and a self proclaimed fitness junkie by night. Brooklyn Active Mama is a body positive community that focuses on demonstrating to all women that you can always find time for fitness. A recent running addict, Nellie has completed 7 Half Marathons and is currently training for the New York City Marathon on 11/1/2015. Nellie also is a co-founder of the annual A Healthy U Conference which is a conference dedicated to helping women improve their mental, spiritual and physical health. Nellie is a licensed Zumba instructor in Brooklyn. You can find Nellie on TwitterInstagramFacebookPinterest, PeriscopeGoogle Plus.


  1. I wish this had been around when I was a kid too! I had breasts and a period by 5th grade. Curves when other girls didn’t and attention of 18 year olds. Not good. Smh! It’s great that there are campaigns like this out there now!
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  2. This is an awesome campaign and truly do applaud Mayor Bloomberg for this and seriously it took me forever to develop, but wish this was around when I was younger and living in the city, too. And thanks for sharing your experiences with us, too Nellie!! :)
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  3. Ive been following the campaign online too.
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  4. This is a fantastic campaign! I definitely wish there was something like this when I was coming up. I had the opposite problem with my chest and was the VERY LAST girl to get a bra…and even then I didn’t really need it. I wouldn’t give anything to go back to those days. I’m glad I don’t have a girl but if I did, I’m glad there’s campaigns out there like this and strong women like YOU to lead the way:-)
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  5. This has inspired my to take some time out with my girls to talk with them about this. It’s very important as a parent to get involved and stay involved. It starts at home.

  6. What a great campaign – I love to hear about positive things like this in the world!!! I was always a total awkward mess and had zero self-conficence until I started running track.
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  7. LOVE this campaign! That is the sort of message that is being shared at Girls on the Run, and it has totally helped Emma. So important for our girls to be learning from the start to value themselves.-Ashley
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  8. I had zero positive reinforcement as a child. So glad this campaign is going on. Our young girls need it.
    Glad you did what you needed to do for yourself concerning your own body. XO
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  9. YES! Big shout out to your mayor and to you for highlighting here! I LOVE THE CAMPAIGN! Everything that I channel my service energy into focuses on positive images for women and young girls! 100% support this, it should be a national campaign! Thanks for sharing your story. It’s timeless and shows that campaigns like these are worthy and needed!
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  10. I think it sounds like a really fabulous campaign!
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  11. I haven’t seen the posters yet but I love the campaign. Girls need that message to be reinforced everyday. I love the beautiful images chosen for the posters as well. There are often many challenges that our youth face and self-esteem is a big one. It’s so important for our girls to truly believe that they are beautiful just the way they are. I love it! Thanks for sharing. You always have great content. :-)
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  12. I was super awkward, but not shy. Definitely not confident! I had the opposite problem of you. My chest didn’t grow until… pregnancy and nursing! I learned to live with it long before that, but there were some really tormented years and I had trouble getting close to guys before college. In retrospect, I’m really happy about that actually! I just wish it could have stemmed from better reasons.
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  13. There can’t be enough messages like these for our girls. I had zero confidence growing up. Hopefully I can do better for my daughters and would welcome any help from campaigns like this one. Thanks for sharing the word. This is an important one.
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  14. What an awesome campaign.I love the diversity of the ads. I can’t imaging what you went through being so developed and mature. I was super tall and lanky. I’ve been 5’10 since 5th grade. It wasn’t until late high school that I learned to embrace my height.
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    • The diversity is what caught my eye too Hope! It not only gives a great message to young girls, but it promotes multiple cultures.

  15. I think this campaign is awesome and more states should join in and participate. I definitely think that our girls need added encouragement to be comfortable in their own skin. I think that by the time I left elementary school, I was past my shy stage. I was comfortable for the most part being who I was. I had realized that being part of the popular crowd at my school was not necessarily a good thing and kept my circle small.

    I was lucky to have women who uplifted me and help me be secure in my road to womanhood.
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  16. Terrific campaign! You can look at my Facebook page and see the comments I grew up with. My mom thinks she’s funny and witty but even now sometimes it still hurts when she says things like “that’s not your best picture. LOL!” You know I love and adore my mom and I know that this is a learned behavior of hers but when you’re only 12 you just don’t understand.

    I too had a breast reduction and would have been thrilled if they were only a DDD (and I was anywhere near 5’3″!). It was also one of the best decisions I ever made for myself.
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  17. On one level, I love the idea behind the concept, but then again I also wish that something could be done to make skinny less commercial so these kinds of adss wouldn;t be necessary. We’ll see what kind of effect it has in the long run.
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  18. I think that campaign is GREAT! It’s difficult being a child – girl or boy – nowadays. Very difficult. There is so much pressure to look a certain way, dress a certain way, behave a certain way. However the campaign can combat that is awesome. I have always been on the cusp of introvert and extrovert so I know how it feels to be a little girl with low self-esteem. I wonder how young girls are responding to the campaign.
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    • girl it is SO HARD for these kids!! I like that you said that you are on the cusp of introvert and extrovert as well. I think I am the same but lean to introverted times. I really hope the campaign has a positive effect on young ladies.

  19. Nellie, thanks for shedding a light on this campaign..i absolutely love everything about this campaign. as a mom of a girl, it is my life long job to reinforce in her the positive encouragement because the media will have you thinking you are fat, crazy and all kinds of other negative things. i had major self-confidence issues when i was younger, i had big breasts and my weight fluctuated a lot so i hid my lack of confidence by being the “tough” girl.. not quite a bully but the girl who had a whole lot of mouth LOL but it was just a front to hide behind my insecurities..
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  20. veronica(vwatts) says:

    That is so great! I love it! I too wish those types of ads had been around when I was young. Might have saved me from 6 years of bulimia. I hippie this helps little gilts see how wonderful they are!

  21. This is a great campaign! I was kind of chunky in middle school (not bad) but a doctor told me I was overweight. And I was really self conscious about it even though I was one of the skinniest kids in my class. But I guess it was one of the things that spurred me into running, which was a good thing for me… I do think there is too much stress on being model thin. Very few of us are ever going to look like that, and its unrealistic to hold it up as an ideal.
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    • Agreed, I feel like the model type shouldn’t even be a role model…these kids just need to know that they are beautiful no matter what.

  22. Love this campaign! I haven’t seen it yet but even for younger girls like mine who can’t read yet seeing images like this are so important. It reminded me of the breastfeeding campaign posters I’d see around the city a couple years ago. We need more advertising like this!
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  23. That’s so cool! I would love to see something like this in SLC. Hopefully more cities will follow suit.
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  24. A great campaign by Bloomberg indeed! I really do wish this was around when I was younger. It would have helped with all the awkwardness that happened at such a young age. I’ve even had girl say they wanted pop my breast with a needle because I was developed faster than they were. Crazy times.
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  25. I haven’t seen these posters yet but I am happy they are there. I think it’s really important that we promote positive healthy body images. For whatever you say about Bloomberg, I think he has done a good job promoting health and wellness in our city. We can’t just go with status quo and change can be painful but this is a great step.;
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  26. I love campaigns like these…I come across too many girls that don’t like themselves or each other….self love and acceptance begets compassion for others! Go NYC

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