Mayor Bloomberg recently launched a campaign called “I’m a girl” targeted for girls 7-12 years old that gives positive affirmations of body image and self esteem.
The ads are currently all over NYC subways and buses and they primarily boast messages that young girls should love themselves the way they are.
Personally, I wish this was around when I was growing up. I wish I could tell you that I exuded confidence and made friends at the drop of a dime. I was quite the opposite actually.
I matured extremely fast, in the fourth grade I was wearing a regular bra and I often had the other young girls tell me that I thought I was “fly” (that was the word back then) because I didn’t have a “flat chest”.
By the time I reached the 9th grade, I was 5’3 and I had a bra size of 36DDD. As you can imagine the boys were beside themselves. I wore a lot of men’s clothing to hide my insanely obvious curves. My body felt like a burden because it wasn’t like everyone else’s.
When I was 19, I had a breast reduction and it was one of the best decisions that I have ever made. I no longer had crazy back pain and I finally felt normal in my body.
I love these ads because some girls may not have these words spoken to them on a regular basis. These are the kind of statements that must be instilled in our young girls to help them to grow in confidence while teaching them to be comfortable in their skin.
Television ads and media tell us to be thin, sexualized and rich. These ads tell us instead that we are beautiful, just the way we are.
Congrats Mayor Bloomberg for taking a step to increase confidence in young girls.