Yesterday there was an article that went completely viral in the health and fitness arena–and the reaction was epic.
Monika Allen was approached by Self Magazine for permission to use her photo (above) in the magazine. She of course replied yes, (who wouldn’t?! I would jump Allover the opportunity to be printed in one of my favorite magazines–hello lest we not forget the party I threw when my legs were printed in Fitness Magazine but I digress.)
Later on after seeing the copy of the magazine she realized that her picture wasn’t printed in fun, it was actually referred to as “lame” and regarded in poor taste:
But wait… There is more. Turns out that Monika not only made the tutus by hand she makes them and donates the money to charity. If that isn’t enough, the picture of her in her wonder woman outfit was taken while she was in the throes of chemotherapy for brain cancer. Whoa.
She reached out to SELF and pleaded her case and she didn’t get a response. She went to the media and boy did she get what she asked for. Something about this story really brought the emotions out of people, here is an example of the comments on a random unrelated post on the SELF Facebook page:
Gone are the days where we shake our heads at a situation over the water cooler–people now go after the offender (brand or person) directly in social media spewing all kinds of crazy comments. People were cursing, threatening, name calling – - it was disturbing.
I don’t agree with SELF at all. I, like most, believe that they should have informed her about the intended use of the photo. That was a big mistake–one they will NEVER forget. However, she was able to get a public apology from SELF and she is okay with that.
For most women those lame words evoked memories of a mean girl. There she was celebrating her moment with a tutu. The tutu was pretty, beautiful and unique–just like her. The tutu wasn’t bothering anyone, but it bothered this writer. The outfit was fun and harmless and she was unfairly pointed out as being lame. We have all experienced this kind of snarkiness either directly or indirectly and we won’t stand for it. Kudos to Monika for not letting it slide and standing up for herself, and NOT letting the mean girls win.
I am no social media marketing expert, but I know a few things, and based on the type of shares and viral comments across the Web about this I would bet my last dollar her business has gotten a boost that is just unprecedented from this tutu controversy. Here are some reasons why:
- People love to help, buying a tutu shows solidarity
- People spend when emotional
- People spend to show who is boss
- It’s a way to finally get back the mean girls
- People (like me) really loved the tutu and wanted one! They are too cute!
So this bad situation not only garnered her a media blitz, she also galvanized a tribe on social media, and her business will now be exposed to thousands of not millions!
See how one mean act can be turned into an amazing blessing?