Why I Blog aka BAM State Of The Union

Why I Blog (1)

This blogging  world changes with the wind. One day it’s all about the content, the next it’s all about the page views.

I’ve noticed a lot of crazy things happening on the web lately, and I just want to clear up a few things because I really don’t want folks to get the wrong impression of why I blog. I have never publicly stated why I blogged, I really just thought it would come through with my writing. After several conversations with folks, I realized this post needed to be written.

I started blogging a few years ago as an outlet, like most. It became an easy way for me to whine talk about how much I missed exercise but because I was pregnant I couldn’t move the way I wanted to. No one in my real life thought this was a problem, so I decided to share my story on the interwebs.

Then I realized I could share so many other things about myself, like my love of my city, potty training woes with my eldest (He is almost 5 now and I really thought the potty training nightmare would NEVER end), and even the terrible twos. All of a sudden I had an outlet. People who understood… And for those that didn’t understand, they stood with me and held my virtual hand anyway.

Blogging  has changed dramatically since then. Since brands have saturated the market a new level and layer of competition has arrived. I see it everyday in the Facebook groups I’m in. People brag on numbers and brands and folks eat it up hoping that next time, maybe it will be them.

Who do I Blog for?

First and foremost I Blog for the Mommy. Children are our lives. We would do anything in the world for them. Sometimes that means that we put our own needs to the side. I’ve been there many times. I Blog to show that if you make time for exercise, everything else improves. Your health. Your mood. Your waistline… All of this helps you to be a better mommy. Working mommies especially because not only do you have to be the best at home,  but you have to do it for a bunch of people at work too.

Next, I Blog for my curvy girls. I know the struggle first hand. No one loves a big fat greasy burger like this girl. No one! However, I know what I want to look and feel like and greasy burgers are not going to get me there. I know what it is to get on the scale,  see a number and go bezerk. I know what it is to have a chunky day (or two). But I also know what it’s like to win. To fit into a smaller size. To cross the finish line of a race that once seemed impossible. I Blog for the curvy girls because I get you. I am you.

Finally I Blog for everyone else. The super fit girls. The not so super fit girls. The I can’t stand the gym, but I feel you on those crazy kids–girls. The men who get curious about my Weekly Wednesday Workouts. The lurkers, who I love more that everyone because before I started blogging  I was Queen Lurker. I was literally team no comment.

Blogging Aspirations

I think I might give off an impression that I want to be the biggest and best blogger. I don’t. I really don’t. I check my page views daily but I don’t get in a tizzy if they drop. I am here to inspire. I am here to show folks that you can find time to exercise. You can set goals, and reach them. I treat this blog like a non profit. I am doing work for the greater good.

If a brand that I like want to throw me a few dollars I will take that too. But please don’t get it twisted, if I can positively affect a few people in my community then I have done my job. Sometimes it really isn’t about being “big”, it’s about whom you are helping. Have you inspired anyone recently?

This blog to me is not something I do to stroke my ego. I don’t think I am the most talented blogger in these streets. However, I feel like I have a responsibility to share my story, whether it’s good or bad with the world. I believe so strongly in taking time for your health. I do it everyday, and if I can get someone else to, or even light a little spark of inspiration, then I have done my job.

For example: you all know how much I believe in strength training. Last week when I announced bamageddon, I did it to challenge myself personally. But what I didn’t know was that other amazing women would start tweeting  me and instagramming me pics of the heavy weights they were using too. It was so incredibly touching and such a confirmation on why I do what I do here.

I don’t want to blog full time. I am not built that way. I love blogging but I could step away and not think twice. Social media is awesome but having a million followers/page views doesn’t mean a thing to my kids. Feel me?

I AM however, an event girl. I always have been. I am fascinated with going to different parts of NYC, taking pictures, and enjoying the details involved with planning a proper event. I love recapping on the blog because it’s fun! Recording the vlog covering the Super Bowl Blvd was seriously the most fun I’ve had in a long time!

I am a helper by nature. I love to help people, I’ve been volunteering since I was a little girl and I love every minute of it. I believe this blog helps women, mothers, but most of all it helps me. All of those years I spent reading blogs makes me feel like I am paying it forward from all that I have learned.

So in this state of the Union I hope that I have cleared up any misconceptions about why I Blog. Before you get caught up in the crazy of what other bloggers/people are doing, think about how you can help your audience. The rest will come naturally.

If you are a blogger…why do you blog? Did I clear up any misconceptions you had about me? Did you already know all this stuff about me? What would you say in your state of the union?



Mommy. Fitness Addict. Socialite.
Schnelle "Nellie" Acevedo is a busy mom of two young boys (3 and 6), she is an Account Manager by day and a self proclaimed fitness junkie by night. Brooklyn Active Mama is a body positive community that focuses on demonstrating to all women that you can always find time for fitness. A recent running addict, Nellie has completed 7 Half Marathons and is currently training for the New York City Marathon on 11/1/2015. Nellie also is a co-founder of the annual A Healthy U Conference which is a conference dedicated to helping women improve their mental, spiritual and physical health. Nellie is a licensed Zumba instructor in Brooklyn. You can find Nellie on TwitterInstagramFacebookPinterest, PeriscopeGoogle Plus.


  1. I am so glad you are blogging because you awesome personality shines through in every post! I started blogging to keep myself accountable with my own fitness goals and I hoped that I could help ladies my age to show them that just because you are in your 40’s doesn’t mean to throw in the towel fitness wise.
    Kristina Walters recently posted…Half Marathon Training Recap – Week ThreeMy Profile

  2. You message has always come through LOUD and CLEAR to me and I love you for it. I absolutely feel you about page views and followers “not mattering to my kids!” I have to remind myself of that sometimes b/c it’s easy to get caught up. I started off blogging for one (or many) reasons but now I blog for my friendships. I love the relationships I’ve built out here and it’s much more about that then me.
    Allie recently posted…The Rundown: Weekend RestMy Profile

  3. I love why you blog and huge reason I keep coming back here for more of you, Nellie. For me, blogging is totally fun and a great outlet. I do love being able to share my life, family and kids, as well as so much more, too. But that is just me and like you, I am fine with the reasons that I blog and why I keep on doing it! :)
    Janine recently posted…Le Tote ~ Fashion Was Never SimplerMy Profile

  4. I think if you blog for you in the very beginning then it will pay off. I blogged to have a voice but now I want to move that voice to another platform to reach more people. I checked my stats for my saywhat every now and then but I never cared about it on saywhat. I do however care about my stats on my magazine because I want to be able to bring real content to people and I want that reach to be more + I want to turn it into a business. Thank you for blogging for my curviness I love a greasy burger but not as often as I use to.
    Kita recently posted…Talk TuesdayMy Profile

    • yes, that is what I love about Kokoa, I feel like you could make a huge difference with that magazine…I loved saywhat for the entertainment factor and I will miss it but I understand why you had to close it.

  5. You know I’ve always seen your blog as a personal reflection of yourself. you’ve always been consistent with your brand message and that’s something I appreciate. As for why I blog, it has changed over the years. This year I want to blog for more a personal goal then to promote brands and products. It’s going to be an interesting year.
    Onica {MommyFactor} recently posted…Andy Garcia Interview for At Middleton Film #AtMiddletonMy Profile

  6. I love the reason you started blogging and who you blog for. Your sentiments echos though your posts. I love how transparent you are with your weight, your boys and your events. The fact that your blog is doing so well is a testament to the fact that you’re blogging for the right reasons for you. Love the pic :)
    Hope recently posted…Hello February!My Profile

  7. When I first started blogging, it was like an online diary. I didn’t think anyone would read, I didn’t really know any other blogs to follow but I liked that I could say what I wanted and feel better. I’ve always been a writer so blogging appealed to me in that very basic way. Blogging has changed SO MUCH since I started blogging 6 years ago. it’s so competitive, so about page views and brands and who did it better, first or whatever.
    I admit to being caught up in that for a moment, thinking I could be one of those. But I came back to my senses. Cause like you said, I don’t blog for money. I blog because I love to share. i love to talk about my life and hope that I’m helping someone out there understand that they aren’t the only ones who think that way. I love to share my photos because I love to share and hope that by sharing what I did, how I did it, helps someone else in their photogrpahy journey.
    Now, I won’t turn down money. No ma’am, that helps me buy photography stuff. But it’s not my focus anymore. I love the community i’ve built. the readers who come out of lurkdom and comment when I feel down or send me an email when they think I need a extra hug. That’s really why I blog.
    Sorry so long winded! :-)
    LaShawn recently posted…CurrentlyMy Profile

    • no long winded at all!! You make me look at photography in a new light!! (get the pun?! :)) Seriously you inspire me daily girl. I think there was a point where we were all convinced that blogging was ALL about the $. I think we are going in a different direction now–back to our roots.

  8. Wonderful post! This line especially>>”I treat this blog like a non profit. I am doing work for the greater good.” I started my blog as an extension of my hard copy journal I’ve kept since I was 7. I had NO CLUE bloggers were making $ when I started in 2009, but as opportunities came, coupled with my entrepreneurial nature and the fact that I have no intentions of returning to corporate America I’ve focused more on the business end. The minute it becomes a “job” I’m out. What’s so awesome about my experience blogging is that it’s just been a stepping stone to other things especially offline. I LOVE connecting with people IRL!
    Quiana recently posted…The Weekend Before the Big RevealMy Profile

  9. I love this so much and I needed to hear this today. I have been watching a lot of bloggers turn their blogs into one giant ad and it becomes unappealing to me. I blog and read blogs to connect with like-minded people. My husband is my co-author so it is also something we do together to connect with other healthy families or to support those looking to make healthier choices. I read blogs to hear what is one other people’s hearts. The brand thing seems to be taking over and it is kind of a bummer. So, I give you an ‘amen’ for this one.

    • the blogs with the one giant ad make me crazy!! I don’t think I follow many of them really. I love a blog with a strong voice and its hard to hear that inside of an ad :/

  10. I love your reasons for blogging! I agree with the reaching out and inspiring people. I love to blog as well, and I do it for pure joy but if I had to walk away, I would do so without thinking twice. Blogging is for me, but I’m a mommy first.
    Kalleyc recently posted…Closing The Divide During Black History MonthMy Profile

  11. I love this blog, Nellie! Although I never questioned your motives, I think it was an important thing to say, not only for your readers but also for yourself! Sometimes it’s really healthy for bloggers to look back and think about why they started, who they are trying to inspire, and how blogging affects their lives. I think you’re such a big success BECAUSE of how genuine you are.
    Bridget recently posted…My Favorite Teas – February 2014My Profile

  12. Nellie, one of the things that I love most about your blog is the openness and true desire to share that I always feel when I read you posts. I think that you have touched way more people than you will ever know through this blog and I hope you just keep doing it every day!!!
    Kim recently posted…A Slight OverreactionMy Profile

  13. This is great!! I have recently been asking myself the same question. Why am I blogging? Who am I doing it for? What do I want out of it? DUDE. I do not know. I know why I started, like you, for an outlet. But now, it’s like my KIDS need me, not my blog. And I don’t want to share every little thing I do with my kids with the entire interwebs. And the brands side of it all…. Paychecks are fun but NO I DO NOT WANT YOUR CEREAL FLAVORED MILK. (Sorry. I needed to get that out).
    Whew. So frustrating. I was glad to see you had such a grasp on why you do it, who you do it for, and what keeps you going. KEEP UP THE GREAT WORK!
    Denise recently posted…The Hottest, Cheapest Valentine’s Date Night You Can Have #ad #collectivebias #kydatenightMy Profile

    • I know what you mean!! Thank you for the encouragement. I think this is a different time to be a mommy blogger…now that the market is so incredibly saturated it just feels different, you know?

  14. First of all, I need to clear up an inaccuracy in this post, which is that you said you are not the most talented blogger. I disagree 100%. I think you are incredibly talented and one of the best out there. I love that you did this post. I think you are great and I love all of your content. I am an event girl too and love hearing what you are doing!

    Also, one thing that I love about blogging is being able to connect with brands even if isn’t for a paid opportunity. I also love meeting other bloggers with similar interest to me. Just being out there and having a voice and being involved is a cool thing.
    FitBritt recently posted…Challenge Check-in & Life LatelyMy Profile

    • Aww Britt, you are the sweetest!! It really is!! I am SO happy that I met you and so many other bloggers just by doing something that is so much fun!

  15. I feel like this was one of the best blog writing prompts ever! I may just have to reply… in a blog post. 😉
    Kimberly (Manifest Yourself) recently posted…What is Flywheel?My Profile

    • you should do it! I honestly wrote it after I got a FB message that sent me over the top. It was always brewing but that msg made me pour it all out!

  16. First, I love the pink lippie! Yay for blogging for the curvy ladies! LOL @ being a Queen lurker! I used to do the same thing before I started blogging! I love your blog’s purpose and your aspirations! You are one of the great down-to- earth bloggers whom I adore! It can be so easy to loose all sense of our reason for blogging with all the blog trends out there, and I love hearing that you are firm on doing you! xoxo
    Sherelle recently posted…Grad School Bound: Who Knew?My Profile

  17. No misconceptions about you on my head. I think you come across LOUD and CLEAR. You are generous, fun, ambitious, real.

    Hmm..my state of the union. Well I started my blog because quite strictly because anxiety and two cross country moves had dried me up of writing/photography, or so I thought. Really it just built an unsteady dam. One day I decided I wanted to blog and be held accountable. The people in my life? Didn’t even know I was a writer/photographer. Can you imagine? They saw a new mama. An anxious woman. An uninspired temp at an uninspired company. This blog released the dam and it’s never stopped. So that’s really why I blog. If someone wants to give me a book, or a box of chocolate or an AMAZING photo wallpaper collage? Then yay! Confession: I never even check my stats. I’d go insane.
    Tamara recently posted…On Planes & Monorail Trains.My Profile

    • I can’t believe that you managed to hide all that amazingness from the people in your life. Thank the Lord for blogs!! I am so happy you chose this medium to share your gifts and talents with us.

  18. I love this title, it is so cute and most appropriate! I could have guessed that the reasons that you stated. I think you are quite effective in translating your purposes and I’ve told you before with good balance in my opinion. I am one of those people who despise mommy blogs ( I know I know). I guess it’s just that I can’t relate, even though I LOVE children. Some of the posts are just….Anywho, said that to say this. I still read every single one of your mommy posts and I enjoy them. I love your blog! It was one of the first things I said when I finally stopped being a lurker to people and hit publish on my own blog and started making comments.

    I have been meaning to tell you I am loving the new gravatar. The pin for today is super cute!
    Joi recently posted…Fabletics: Adding Personal Style to Your ActivewearMy Profile

  19. You are not alone in loving those greasy burgers. The struggle to resist them is real. I started blogging as a way to connect with a community and I still do that. I don’t write about anything that I don’t want to.
    K. Elizabeth recently posted…4 fruitwater® Cocktails To Sweeten Your Valentine’s DayMy Profile

  20. Great post, Nellie! And I totally loved your vlog on Super Bowl Blvd. You could see how much enjoyment you were getting out of it!

    I don’t think I’m going to be the biggest blogger either. As soon as I start getting thoughts in that direction, it stresses me out. I have a day job for that. And why would I want to do something that stresses me out when it can be so much fun if you just…be. :)

    You’re breakdown is great on who you blog for. Maybe I should think a little bit more about that but mostly I blog for me. To just get some stuff off my mind that no one else in my house wants to listen to. :) And, yes, if some brands want to throw me some money or products, I’m not against that. I’ll always give my honest opinion.
    Carla recently posted…Weight Loss Surgery: A First Hand AccountMy Profile

  21. Nellie, one of the things I love most about your blog is how unpretentious you are. I know you get some sponsorships here and there, but you’ve never let it get out of control. Clearly things are going somewhere for you, but you haven’t let it change who you are and how you operate your blog. It’s so easy to get in the trap of growing stats, or followers or whatever; but that just seems to be at the expense of the real relationships that can be made. And you’re definitely tops at developing the blogging relationships!
    Leslie recently posted…{Listicles} Things That Didn’t Used to Be Guilty PleasuresMy Profile

    • You are so right Leslie! Its incredibly easy to get caught in that trap–this year I intend on blogging more from the gut, and not for brands…

  22. I nodded the entire way through this post. You are such a generous soul, and an inspiring one at that too! I feel like we have a lot in common as far as our motivation to blog. It’s a creative outlet for me and a way to share my story. I’m not monetized so I don’t worry about page views and things – but I’d be lying it I said that I haven’t been tickled on the days that I’ve had great turnouts. Hopefully it’s something I give to the world versus take away. You give a lot of yourself here. And your amazing energy and enthusiasm always shines through. I hope you’re in this space for a long time.
    Ilene recently posted…SignsMy Profile

  23. Love the BAM State of the Union, Nellie. I’m so not into stats that it’s not funny. I’m not monetized, nor do I plan to be in the near future, so blogging for me is all about sharing my thoughts and interacting with readers and other bloggers. It simplifies my blogging life tremendously because looking at stats would dishearten me for sure.

    LOL re: team no comment. I was that person too, back in the day when I didn’t even know that what I was reading was a blog, like Zen Habits by Leo Babatua. I’ve come a long way, baby!

    And thanks for the kick in the butt re: strength training. I’ve been twice for the last four days! My legs are crying bloody murder but this, too, shall pass. Going for that svelte look, by hook or by crook!


    Alison recently posted…For the love of the English languageMy Profile

  24. nellie, wow, thank you for walking us through your objectives, your audience. i felt like i was reading a heartfelt business plan (i know that’s not the right word), but just a really well laid-out strategy of why you’re online and what your purpose is. loved it.
    Catherine Gacad recently posted…Closing on a HomeMy Profile

  25. I love your blog and your from Brooklyn, so I was all in when I came across your blog. Your personality and reason for being in the blogging world just shines through.. Your one of the few mom bloggers that I follow because I relate to what you’re dealing with whether it’s family, weight loss, etc.. keep doing you and doing it well. You inspire me every day and i sincerely mean it.. you know where I stand. I love to blog and i honestly started it as a way to keep me accountable with trying to lose weight.. never thought this whole world would become what it is now.. i blog for me and like you, i have no desires of blogging full-time.. seems like a hard hustle that I’m just not into. i love to help people where I can…
    Losing in the City recently posted…A Snowy Super Bowl Monday and Music MondayMy Profile

    • I know right?! Blogging full time is REAL and I just can’t. I mean–I don’t know if it can pay sallie mae much less my mortgage. That blogging hustle is juts a little too unpredictable for me…

  26. You ARE a talented blogger because your voice is authentic. We come back for you. I personally never thought about any of those things you talked about – I like big blogs and small blogs, but what is most important to me is the connection. And you have that with people!
    Michelle recently posted…Graphic Design Made Easy with CanvaMy Profile

  27. This is definitely the reasons why I could see why you blogged. I never thought you were trying to be a “big blogger” either which is why I think I wanted to get better acquainted with you. We share in the same reason to blog with the fitness/healthy living theme. I think writing about this topic for me and sharing is not only for others and to get them to be inspired, but I noticed it also helps motivate me in days or moments that I don’t want to do anything healthy like eating right or exercising. :) I did start blogging about just that because I had health products I was selling attached to that, but once I stopped selling those, I realized how much I wanted to meet other people and enjoy interacting with them like I did in real life. I also wanted to write about other things pertaining to me like my wife life, motherhood and homemaking. I honestly feel like my blog encompasses all of Brittnei and people can really come there and connect on different levels since I like to write about so many different things. It’s funny you wrote this post, because I’ve recently realized that I honestly don’t really want to focus on working with brands. If the right opportunity comes along, I will take it, but in the meantime, I am just sharing, and helping and growing, creating my own brand :)
    Brittnei recently posted…New Sponsor With Style: Angel from Sew Crafty AngelMy Profile

    • Brands and money are awesome really! and if bloggers want to do brand type blogs that is ok, but its definitely not what my main goal is. I totally think that folks get you and the purpose behind your blog! I totally get it!

  28. I’m not sure who misinterpreted your blogging reasons/goals to include that you may be doing it to stroke your ego and be the biggest, baddest, blogger ever in life…you seem so easy going to me. Of course, I think you’re the most invited blogger to any event in the tri-state area, but hey, that’s a bonus!
    Andrea recently posted…“PSA: Ladies, please let yo’ MAN be a MAN…”My Profile

    • I just had to clear the air, I think some folks thought I was some in some kind of weird competition but babyyy aint nobody got time for that!


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